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The future of media, in 45 minutes
In essence, the old media model is that all consumers were treated equally: one price, one experience. They had to be, because physical distribution meant it was impossible to offer personalised experiences in a cost-effective way.
The Internet has changed all that. I can enjoy dabbling in a free-to-play game gratis, while another gamer can spend money on progression, or pimping his ride, and gain whatever emotional satisfaction that the game provided. A record label can generate the same revenue from a combination of free and high-quality, high-status products for it’s true fans as it used to be able to do by offering the same product at the same price to everyone.
It’s the future of the media, and with evangelistic zeal, I want to spread the word. Please, please help me. I want this video to be watched by game executives and designers, by record labels and television producers, by analysts and journalists.
If you like the video, and think the message is important, please spread it. Tweet it, post it to Facebook, tell your friends in the pub.
Thank you in advance.
- YouTube force us to break these into fifteen minute chunks. I’ve embedded them all below.
- You can view the slides from the conference at www.gamesbrief.com/2010/08/whales-power-laws-and-the-future-of-media/)