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Playfish’s Kristian Segerstrale changes his tune about brands
At GDC 2009, Kristian Segerstrale, CEO of Playfish, had this to say about brands in social games:
At GDC 2010, Kristian Segerstrale had this to say about brands in social games:
What changed in the interim? Oh, just the $300m+ purchase of Playfish by the owner of the world’s largest gaming brands. (That’s Electronic Arts, in case you haven’t been paying attention for the past year)
It’s perfectly fair to change your tune when your circumstances change.
But it’s also fair to call you on it, I think.