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  • An analytical framework for brand advertising in mobile games

    This is a guest post by Kristian Segerstrale of Initial Capital, originally published on their blog. Initial Capital work with many game companies, ranging from stealth mode yet-to-launch companies to global stars like Supercell. A common theme...

    • Posted 6 years ago
    • 4
  • Transmedia, Gamification, Advergaming

    Nicholas’ speaking schedule is getting ever more busy. If you missed Nicholas’ talk on Gamification, Transmedia, and Advergaming at the Games For Brands conference, then do not despair! The presentation is embedded below, and for more detail...

    • Posted 8 years ago
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  • Playfish’s Kristian Segerstrale changes his tune about brands

    Playfish CEO Kristian Segerstrale said brands had no place in social games. Until his acquisition by EA, that is.

    • Posted 9 years ago
    • 1
  • Sim Bin goes barking mad at Slightly Mad

    I think Marcus Ling, Executive VP at Sim Bin Studios in Sweden has completely lost the plot. In a strongly-worded release sent to a number of games websites including GamaSutra and Joystiq, Ling stated: “Sim Bin is...

    • Posted 10 years ago
    • 0