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20% of Facebook gamers spend money, an average of $35 per month
Goldman Sachs have published their eighth annual Internet survey, and Nic Brisbourne has published some highlights over at the Equity Kicker.
The key ones for me were:
- More people would consider cancelling their Pay TV service to save money than their ISP (21% to 10%) – oh dear, Sky
- The dominant activities on social networks are messaging (72% of respondents), photo sharing (55%) and games (27%)
- and 20% of those gamers spend money, averaging at $35 per month
- Two thirds of consumers prefer pay per use revenue models, one third prefer subscription services
This data applies to the US only, but is valuable nevertheless. I find the news that Average Revenue per Paying User (ARPPU) is $35, with a 20% conversion rate, to be mindboggling, and fabulous news for moving into the social gaming space.