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How to tell an entire adventure – and get a laugh – in under one minute

The games industry still needs to learn how to deliver compelling narrative.

While this example, from the advertising industry, is not exactly sophisticated, it made me laugh.

But my question for you: is the games industry more advanced than this kind of storytelling, or have we not yet caught up with the ad-men?

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Posted by Nicholas Lovell on October 30, 2009 · Filed under Advertising, Humour, Narrative

  • lol. That was a great commercial.
  • Raul
    I'm playing Halo 3 right now and the story is completely incomprehensible--maybe not quite as bad as Advent Children, but pretty darn close. I've played the first two as well and am very well acquainted with the franchise.
  • Tom Jubert
    I wouldn't say we're more advanced, I wouldn't say we've even caught up; but I would say we're working hard at it whenever we get the opportunity.

    http://www.gamesbrief.com/2009/11/how-to-delive...
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