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How to tell an entire adventure – and get a laugh – in under one minute

By on October 30, 2009
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The games industry still needs to learn how to deliver compelling narrative.

While this example, from the advertising industry, is not exactly sophisticated, it made me laugh.

But my question for you: is the games industry more advanced than this kind of storytelling, or have we not yet caught up with the ad-men?

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com
  • Fixed.

  • Eevi

    “The video has been removed by the user” 🙁

  • Phaethon

    lol. That was a great commercial.

  • Phaethon

    lol. That was a great commercial.

  • Tom Jubert

    I wouldn't say we're more advanced, I wouldn't say we've even caught up; but I would say we're working hard at it whenever we get the opportunity.

    http://www.gamesbrief.com/2009/11/how-to-delive

  • Raul

    I'm playing Halo 3 right now and the story is completely incomprehensible–maybe not quite as bad as Advent Children, but pretty darn close. I've played the first two as well and am very well acquainted with the franchise.