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Apple Genius. It could be genius.
In amongst a lot of ‘meh’ announcements from Apple yesterday might have been one that could change the fortunes of the AppStore.
Genius is a recommendation engine for the AppStore. It looks at the Apps you have bought before and makes recommendations on what else you may like – based on the buying habits of all the other App Store users.
Amazon is the master of “recommendations”, and it uses its knowledge of its huge audience to send out emails or litter a user’s homepage with relevant purchases. In my experience, Amazon has been spot on, and their recommendations have definitely increased my average spend.
Apple has realised that running the AppStore as a directory won’t cut it now that the categories are getting so crowded: With over 21,000 games, it’s pretty tough to find one that is right for you.
Genius is the first step towards a proper sense of “discovery”, and that will be a great thing for anyone making Apps.
Of course, real discovery will only happen when the AppStore becomes fully open, there is a search function with all the power of Google and the closed eco-system of the iPhone migrates to the mobile web.
Until then, we’ll have to make do with Genius.
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