Skip to content

An idiot’s guide to building a web business

View comments

September 22, 2009 |

I’m not calling Dave McClure an idiot. Far from it.

His presentation to last year’s Seedcamp on the basics of building a web business is inspirational.

He calls it Startup Metrics for Pirates – AARRR! (He did present it on International Talk Like A Pirate Day last year.)

By running through the concepts of:

  • Acquisition
  • Activation
  • Retention
  • Referral
  • Revenue

Dave sets out a basic “how-to” guide for anyone building a web business (or, for that matter, an iPhone app, a Facebook game and, increasingly, products on XBLA and PSN although in walled gardens, the raw data is harder to come by.)

You should read it. Seriously. Go look at it now.

Startup Metrics for Pirates (SeedCamp 2008)

View more presentations from Dave McClure.

Related posts

Categorised in: Sandbox

Tagged in: , , , , ,

  • http://twitter.com/davemcclure Dave McClure

    thanks nick… hope you found it useful :)

    [Reply]

    Nicholas Lovell Reply:
    September 22nd, 2009 at 8:16 am

    Very much so. Much of my work is helping games developers get to grips with the acquisition / retention / revenue model and this is one of the clearest ways I've seen of setting it out.

    Perhaps we should talk about how to get it pushed further into the games development audience.

    [Reply]

  • http://twitter.com/davemcclure Dave McClure

    thanks nick… hope you found it useful :)

    [Reply]

  • http://www.gamesbrief.com Nicholas Lovell

    Very much so. Much of my work is helping games developers get to grips with the acquisition / retention / revenue model and this is one of the clearest ways I've seen of setting it out.

    Perhaps we should talk about how to get it pushed further into the games development audience.

    [Reply]

  • Anonymous

    People tend to like things they can interact with. Also,comments are a good source for the exchange oil eating microbes of new ideas.

    [Reply]

Games Brief - name

Games Brief - description

nicholas@gamesbrief.com - admin_email

http://www.gamesbrief.com - url

http://www.gamesbrief.com - wpurl

http://www.gamesbrief.com/wp-content/themes/kitsonian - stylesheet_directory

http://www.gamesbrief.com/wp-content/themes/kitsonian/style.css - stylesheet_url

http://www.gamesbrief.com/wp-content/themes/kitsonian - template_directory

http://www.gamesbrief.com/wp-content/themes/kitsonian - template_url

http://www.gamesbrief.com/feed/atom/ - atom_url

http://www.gamesbrief.com/feed/ - rss2_url

http://www.gamesbrief.com/feed/rss/ - rss_url

http://www.gamesbrief.com/xmlrpc.php - pingback_url

http://www.gamesbrief.com/feed/rdf/ - rdf_url

http://www.gamesbrief.com/comments/feed/atom/ - comments_atom_url

http://gamesbrief.disqus.com/latest.rss - comments_rss2_url

UTF-8 - charset

text/html - html_type

en-US - language

ltr - text_direction

3.3.1 - version