An idiot’s guide to building a web business
I’m not calling Dave McClure an idiot. Far from it.
His presentation to last year’s Seedcamp on the basics of building a web business is inspirational.
He calls it Startup Metrics for Pirates – AARRR! (He did present it on International Talk Like A Pirate Day last year.)
By running through the concepts of:
- Acquisition
- Activation
- Retention
- Referral
- Revenue
Dave sets out a basic “how-to” guide for anyone building a web business (or, for that matter, an iPhone app, a Facebook game and, increasingly, products on XBLA and PSN although in walled gardens, the raw data is harder to come by.)
You should read it. Seriously. Go look at it now.
Startup Metrics for Pirates (SeedCamp 2008)
View more presentations from Dave McClure.
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Dave McClure on September 22, 2009 @ 6:15 am
thanks nick… hope you found it useful
[Reply]
Nicholas Lovell on September 22, 2009 @ 8:16 am
Very much so. Much of my work is helping games developers get to grips with the acquisition / retention / revenue model and this is one of the clearest ways I've seen of setting it out.
Perhaps we should talk about how to get it pushed further into the games development audience.
[Reply]
Dave McClure on September 22, 2009 @ 2:15 pm
thanks nick… hope you found it useful
[Reply]
Nicholas Lovell on September 22, 2009 @ 4:16 pm
Very much so. Much of my work is helping games developers get to grips with the acquisition / retention / revenue model and this is one of the clearest ways I've seen of setting it out.
Perhaps we should talk about how to get it pushed further into the games development audience.
[Reply]