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If you build your website in Flash, you might as well not exist on the Internet
As I focus increasingly on helping developers self-publish their games, the issue of marketing is going to come increasingly to the fore.
I’ve just found this excellent guide to the main SEO mistakes companies make when trying to do search engine optimisation. The guide assumes you already know the principles of SEO (research your market, identify keywords, write great content around those keywords), but for anyone who owns a website and is considering selling their games directly to consumers, even if it is via Steam or PSN, I strongly recommend reading it.
And above all, never build your website in Flash.