Call of Duty download maps now sold 2 million

The relentless march of AAA titles and their expansion packs continues with news from Activision that the World at War Map Pack 1 for Call of Duty 4 has sold 2 million downloads at $10 a pop.

The add-on pack achieved one million downloads in its first three days. It’s still selling and has grossed over $20 million for Activision. Pretty good going for some maps.

And evidence from other publishers, particularly Bethesda, suggests that DLC can raise awareness of a title amongst consumers, triggering a increase in sales for the original product too.

The long term model seems destined to be fewer AAA titles from major publishers, with successful franchise not only getting regular sequels, but downloadable expansion packs every 4-6 months.