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Turns out the Nintendo DS isn’t the place to sell Mature titles. Surely not?

By on April 20, 2009
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The latest NPD data shows disappointing data for Grand Theft Auto: Chinatown Wars on Nintendo DS.

It sold a “pathetic” 89,000 and “bombed”, according to Variety.

Game Platform US Installed  Unit  Penetration
  base (m)* sales** rate (%)
GTA: Chinatown Wars Nintendo DS 26.3 89,000 0.3%
Grand Theft Auto IV Xbox360/PS3 14.4 2,850,000 19.8%
GTA IV: The Lost and Damned Xbox360 DLC 13.5 1,000,000 7.4%
GTA: Vice City Stories PSP n/a 108,000                                 –  
GTA: Liberty City Stories PSP n/a 158,000                                 –  
* at time of release        
** at launch        
Source: Variety        

The main conclusion: that the DS is not an ideal platform for mature content.

Was this not a generally known fact?

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve:
  • GamaSutra has some follow-up:

    Nintendo of America VP of licensing Steve Singer told consumer website MTV Multiplayer that Chinatown Wars is “in line with AAA titles that have come to our platform like Spore or Lego Star Wars.”

    “Those games went on to have very different life-to-date sales numbers,” Singer says — for example, Call of Duty 4 on DS recorded sales of only 36,000 units in its first month, but went on to sell more than half a million copies.

    Full story: