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Ubisoft acquires Action Pants studio in Vancouver

By on February 4, 2009
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Ubisoft has acquired Action Pants, a dev studio in Vancouver. As far as I can tell, Action Pants has never developed a game, yet they have 110 developers in Vancouver. The first title is due to be a new intellectual property, a “sports game developed exclusively for Wii”.

It seems odd to spend to acquire an unproven developer purely for the headcount, but that appears to be what happened here. I wonder if this was a very low value deal that brought a team of developers in-house at Ubi for little capital outlay.

UPDATE: Sources suggest that Ubisoft paid less than €1 million for the acquistion, with the primary purpose being to bring the development of a new IP (a Wii sports game) in-house. In the current development environment in Vancouver, getting bought by Ubisoft, even for very little money, may have been very attractive for the shareholders of Action Pants.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com
  • Helpfully, I was able to get an update on the price and purpose of the acquisition