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Apple’s iPhone gains gaming momentum

By on February 2, 2009
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Four pieces of data/rumours in the last week have pointed to the iPhone’s emergence as a meaningful gaming platform.

iPod touch (Source: Barnaby Willitts-King)The iPhone appears to have broken out of the mobile straitjacket and is increasingly seen as a viable (possible a dominant) handheld gaming platform. Expect major publishers to start emphasising iPhone products and independent developers switching to the iPhone. It really does look as if Apple has transformed yet another consumer market.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve:
  • That’s a fantastic article. I particularly like these stats:

    “The current base of 13 million iPhone owners [has] already downloaded as much software as the equivalent of 1.1 billion owners of other mobile phones.”

    “If a developer launches an app for non-iPhones (assuming he has deals with all carriers and has ported to every handset in distribution on which people can download apps), he needs to have a reach 94 times as large as the reach he needs in the iPhone community (which does not require any carrier deals and is via single platform, so no porting) to achieve the same number of downloads. ”

    “In other words, the 13MM iPhone audience is equivalent to 13MM * 94 = 1.6 *billion* non-iPhones.”

  • Barnaby

    I still wonder how much the IPhone/IPod touch will dent the market share of dedicated consoles, but as a semi-casual platform for smartphones/PDAs (do these still exist?) the following gives some clear evidence of Apple’s domination of the games niche.