- ARPDAUPosted 4 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 4 years ago
- Your quick guide to metricsPosted 5 years ago
UGO buys 1UP.com from Ziff-Davis, major redundancies follow
UGO has today acquired gaming website 1UP.com from Ziff Davis. Some of the key elements of the deal:
- Ziff-Davis is getting out of the games space in order to “pay down debt and shift our full focus to our core PCMag Digital Network business” (according to Ziff Davis Media CEO Jason Young).
- Print magazine EGM will be closed. Young cited the decline in the demand for print from both consumers and advertisers as a key reason. Plus with 1Up now owned by Hearst, there is no opportunity for content to be used on the website or in the magazine (which clearly suggests that Hearst was not interested in buying a games-focused print magazine.
- 30 jobs were lost, including staff who worked on the print magazine but also web staff such as video producers. These have been added to the GameOverZone.
UGO is a blended entertainment site that covers music, film and sports as well as games. It will have more reach and traffic through this acquisition, although the integration of the sites will be an interesting challenge. But with pressure on advertising revenue and an increasing desire amongst major advertisers to reach a significant audience via a small number of large sites, expect more of these deals to follow.