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The move East continues–DeNA shuttering ngmoco

By on October 19, 2016

It was part of the early wave of iPhone game developers, and one of the first to be snapped up by a Far Eastern partner. But now ngmoco is no more, as parent DeNA shuts its San Francisco office, taking a $29 million charge, and focusing on Japan and China (recently shown by AppAnnie to be the two countries with the highest ARPU amongst major territories).


It’s part of an ongoing trend towards seeking out Eastern consumers, not Western ones. Is it only a matter of time before Western development becomes less in demand in the global marketplace?


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About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: