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Jamie Madigan on how to destroy the games industry, the loot box way.

By on January 4, 2018

Jamie Madigan has a guest post on his Psychology of Games blog, written by the Devil: Using Psychology and Loot Boxes too Destroy Video Games: A Fun and Practical Guide.


As Jamie (or the Devil says), “if your aim is to bring down the jackboot of government regulation on loot mechanics and destroy what was once a source of joy to millions of gamers, you’re doing a bangup job.”

I recommend you read it. It points out the psychological principles behind lootboxes. It should also make you think about what is going to happen when government regulation happens to the gaming industry. Which I now think is inevitable.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: