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Will EA be the first major games publisher to focus on digital casual at the expense of full-price casual games?

By on September 11, 2009 has a thought-provoking article based on recent comments from John Riccitiello.

In a leaked internal memo, published by Bloomberg, Riccitiello says that Madden 2010, “one of our highest-rated and best-marketed Madden titles in years” had disappointing numbers.

The memo majored on the successes of the direct-to-consumer businesses, leading’s Ben Parfitt to ask “Is EA losing its appetite for full priced console releases?

It would be a brave move, but one that is likely to stand EA in good stead for the coming console-free world.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: