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Should you be paid or should you be free?

By on July 14, 2014
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Pocket Gamer have written a marvellous, balanced post on whether you should make your smartphone or tablet game free or paid.

Here is one quote from Eric Seufert, author of Freemium Economics and head of marketing at Wooga. He says you should ask the following questions before deciding to go free-to-play:

  • “Is my target audience big enough that, even if only 5 percent ever pay me, I’d make enough money to be profitable?
  • Is that target audience reachable beyond only paid marketing campaigns?
  • Could certain portions of that target audience potentially become fanatical about my product and pay me a lot of money?
  • Could someone realistically get $5 worth of value out of my product? $500? $5000?
  • Will someone feel like they received commensurate value after paying me when using my product?
  • If the answer to any of those questions is ‘no’, then don’t go with freemium."

Go and read the full article at PocketGamer.

 

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About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com