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The problem with the iPad Mini isn’t the price: it’s the disappearance of the reality distortion field
Apple yesterday announced the iPad Mini. My Twitter feed was full of discussion, disappointment and tweets to articles on Gizmodo like this one.
The heart of the article is that, compared with the Kindle Fire and Nexus 7, the iPad Mini is underpowered, has less memory, won’t be able to “push the pixels” and, to cap it all, is priced at over $300, a 65% premium to its competition.
Nintendo has proven that power does not have to be a deciding factor, but to me, this is a sign. A sign of what the absence of Steve Jobs at the helm means for Apple.
It means that the rules of Apple’s engagement with its competition has changed.
It means that Apple now has to compete on features, price and capability.
It means that Apple can no longer automatically charge a premium for its products.
The iPhone converted me to Apple. My household now owns 2 iPhones, an iPad, expects another one this year and may even consider buying a Mac. (Just saying that makes me shiver in PC fanboy horror).
Some of their products are undeniably amazing. But back in the days of Steve Jobs, commentators and fans would cut the company slack. A lot of slack.
People called it Steve Jobs’ reality distortion field. Unfortunately for fanboys, sharedholders and staff, the reality distortion field is no more.
It died with Steve.