- ARPDAUPosted 257 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 299 days ago
- Your quick guide to metricsPosted 351 days ago
Kill the tutorial: Free-to-play Design Rule 11
Tutorials are dull. Who plays a game to learn?
Actually, the answer to that question is: EVERYONE. One of the joys of gaming is the experience of learning, of improving, of getting better. The tutorial may just be the worst way of showcasing the joy of learning in a game that has ever been invented.
A tutorial is a legacy of a world where players paid $40 or more to buy a game. They researched that game. They brought it home from the shop on the bus, reading the back and scouring the (now sadly rare) manual for clues on how to improve at the game, before they had even installed it.
Now, players are playing the game before they know much about it. When it is free to download, it’s easier to download something and try it out than it is to bother researching it. So if a gamer hears about your free game, they are going to check out.
And by crikey, do you need to reward them for that.
You need to make the first 10 minutes grab them deep down and say: “you are going to love playing with me. And if you think the first 10 minutes were great, just you wait till you see what I’ve got lined up for you in the next two hours.”
In the first ten minutes, I don’t want to learn about menu items, and changing cameras, and how the inventory works. I won’t to be learning. I want to be making progress. I want to feel rewarded. Above all, I want to have fun.
Your tutorial is my first experience of your game. I haven’t spend $40 on your game. I have no “sunk cost” that will carry me through twenty minutes of dull exposition, plot or explanations of how to use the controls.
In those first few minutes, you have to convince me, body and soul, that this is game is worth investing my precious time in. You get one shot at it.
Make it a good shot.
Kill the tutorial.
The next post in this series will look at fail states, and why they could ruin your game.