- ARPDAUPosted 4 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 5 years ago
- Your quick guide to metricsPosted 5 years ago
Minecraft makes $80 million in revenue but hardly any profit
The Financial Times has uncovered numbers from Minecraft-maker Mojang’s financial statements suggesting the company made revenues of $80 million from Minecraft sales in the 15 months since the game launched in October 2010.
That figure compares to Rovio’s $100m revenues last year.
But there is a big difference. Mojang only made EBITDA of $13.5m. Rovio claims to be “insanely profitable”. (I remember reading a claim of 90% gross profit, not EBITDA in 2011, falling to 80% in 2012, but can’t find it now. The difference between gross profit and EBITDA is broadly marketing, sales and administrative expenses and R&D, which could drop the figure massively, but Rovio still made a 58% margin in H2 2010.)
So what I’m wondering is: what cost Minecraft $66.5 million in the year. The obvious answer is staff costs but a) the FT says that Notch shared a $3.7m dividend with the rest of company and b) that would be a payout of over $2.5m per person.
If you have any ideas what I;m missing here, let me know.