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nDreams is hiring a digital product manager

By on February 1, 2012
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Earlier this week, I put up a blog post about the role of product manager in the new world of free-to-play games.

nDreams logo

One of the companies where I am a director and have an equity stake (nDreams) is looking for a a “digital product manager”. I’ve reprinted the full job spec here, because it is a great illustration of what a digital product manager needs to do.

If you think that you might be right for this role, please apply at


nDreams is looking for a digital product manager with a core understanding of what defines an online user experience. Someone who can forge strong community ties, who has already proved their business worth whether it be in online gaming or social media. The ideal candidate must have a strong passion for games and gaming in general and be able to analyse our marketing data, research reports, market trends, statistics and help deliver commercially successful quality products to our growing community. This role sits on the intersection between business, technology and user experience, and we’re looking for someone experienced in at least one, passionate about all three, and able to comfortably talk about them all.

You will need to champion our new products, everything from a cute virtual item to a vast community hub or a service-based multiplayer action adventure whilst tailoring them to the target market. You should have the following skills:

– Demonstrable use of analytics
– Knowledge of metrics-lead marketing
– Passionate about games (but games industry experience is not a pre-requisite)
– Understanding of user acquisition strategy
– Familiarity with a data driven decisions
– Comfortable presenting and arguing your case to individuals and to a team
– An understanding of ‘service-based’ gaming and working on games that evolve over time

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve:
  • There is no simple answer to “understanding metrics”. Play with the GAMESbrief free-to-play spreadsheet. Look up Dave McClure’s Pirate’s Guide to Metrics (something like that – it’s AARRR).
    Oh, and play free-to-play games. Lots and lots of free to play games.

  • Hi Nicholas, your updates are absolutely the first thing I read every day as a product manager.  I’ve been moving away from a traditional games Producer role and into Product Management.  I’ve been working in mobile gaming since 2000, but it’s very clear the demands in the market have changed.  Although I’m very familiar with mobile development, I think there are several things as many of us transition to the new world of free to play that would be very helpful.  One is to understand what’s expected when  a job description has a requirement regarding understanding metrics, and another is building virtual economies.  These are two things I’ve not done prior to the new free to play market in mobile.  I was wondering if you could direct people like myself to resources that can give us more experience in these areas?  Thanks so much for all the great insight and info. 🙂