- ARPDAUPosted 4 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 4 years ago
- Your quick guide to metricsPosted 4 years ago
The truth about pitching a game
GamaSutra ran a story yesterday about why Activision has no female heroes. The answer: because focus groups say so. It’s a good read on how some publishers struggle with the creative process.
And here’s my take on it – The Truth about Pitching Games.
if you like it, please share it far and wide.
(Oh, and sorry for making pitching a game like meeting the school principal. There were no other office-type assets available. But it’s not so far from the truth, is it?)