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I’m confirmed as a speaker at the EIEF on “Whales, power laws and the future of media”

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July 27, 2010 |

I’ve been asked to speak at the Edinburgh Interactive Entertainment Festival. I’ve never made it to EIEF before, and I’m honoured to have been asked.

My topic is Whales, power laws and the future of media.

The emergence of free-to-play games has revealed new truths about media consumption. Not all users are created equal. Some have little interest in a game and will only play it for free; others are so committed they will spend tens, hundreds, even thousands of dollars on a single title. Drawing on examples from the music and games industries, Nicholas Lovell charts the end of the “one price fits all” business model, the emergence of high-rollers as the primary driver of revenue and the dire consequences for games and media companies that fail to adapt.

I’m really looking forward to it. If you’re going to EIEF, come and say hi.

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