- ARPDAUPosted 4 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 4 years ago
- Your quick guide to metricsPosted 5 years ago
MechScape cancellation costs Jagex tens of millions
It’s a brave CEO who cancels his company’s second largest project after four years of development and shortly before release.
But that’s exactly what Mark Gerhard of Jagex has done with MechScape. The new MMO from the makers of Runescape has been canned shortly before release.
When Mark was first appointed, I questioned the wisdom of moving an internal CTO up to be CEO of a company that was so dominated by the personality and thoughts of the original founder.
But this announcement suggests that I may have been wrong.
I have no particular inisght on MechScape – I’ve never seen the game and I don’t know if it was as disappointing as reports suggest.
But I do know that bringing out a successful sequel to Runescape is critical to Jagex. They need to prove that they are a scaleable business that can repeat their outstanding success otherwise they are destined to begin a slow slide into obscurity.
If MechScape was under par, it would have been an easy decision to launch it and see what the public thought. Instead, Jagex has canned it, despite tens of millions of investment, because it just isn’t good enough.
That’s a brave decision. And it shows that Mark has the courage of his convictions.
So good on them, and I wish them luck with “son-of-MechScape” or whatever it will be.