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How do you make people take more exercise? By turning stairs into a piano

By on October 12, 2009
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I love this video on many levels. As someone who works with games, I completely believe that you can use fun to create desired outcomes (like more exercise, more learning or just more happiness).

But I also love the fact that this is a viral ad, paid for by Volkswagen, that made me smile.

I so prefer the new advertising (viral, offbeat, entertaining, up to us if we want to watch and share it) to the old (push, interruptive, watch if you want to or not).

And woe betide any advertiser (or media owner) who isn’t watching this change like a hawk.

(Thanks to @JjenZz for the tip)

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com