- ARPDAUPosted 4 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 4 years ago
- Your quick guide to metricsPosted 5 years ago
Will EA be the first major games publisher to focus on digital casual at the expense of full-price casual games?
Casualgaming.biz has a thought-provoking article based on recent comments from John Riccitiello.
In a leaked internal memo, published by Bloomberg, Riccitiello says that Madden 2010, “one of our highest-rated and best-marketed Madden titles in years” had disappointing numbers.
The memo majored on the successes of the direct-to-consumer businesses, leading CasualGaming.biz’s Ben Parfitt to ask “Is EA losing its appetite for full priced console releases?”
It would be a brave move, but one that is likely to stand EA in good stead for the coming console-free world.