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Games Gone Wild – the #ggw tweets

By on September 10, 2009
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Yesterday evening, Kemp Little and MindCandy hosted a get-together of the UK social games business. There were CEOs from companies like Playfish, eRepublik, CyberSports, Jolt Online, Playfire and Atari.

There was a good showing from VCs as well, many of whom already have investments in the sector. There is clearly something very exciting happening to games, and the UK is right in the middle of it.

On the other hand, the event was held in a basement with no Twitter access. So I wrote down all of my Tweets on the back of an old receipt, and here they are:

  • Moshi Monsters has reached 6 million users; adding 1 m each month! Congrats to @acton and team #ggw
  • TV advertising is surprisingly effective with good CPA, says Moshi CEO @acton. Use unique URL for tracking purposes #ggw
  • Bigpoint has 1 billion impressions but can’t be bothered to sell ads – too distracting #ggw
  • Bigpoint works with partners: for each user that comes from a partner, Bigpoint pays a %age of revenue *for ever* #ggw
  • Bigpoint pays Pro7 a “six-figure Euro” royalty cheque every month #ggw
  • OfferPal / TrialPay type offers risk damaging the whole industry – some offers / publishers are concerned with customer experience. Many are rape and pillage merchants (paraphrasing) #ggw
  • Online game budgets will dwarf those currently spent on console games, mainly because they are so trackable #ggw
  • Metrics. Metrics. Metrics. Good statistical analysts are the most difficult (and expensive) hires. #ggw

Congratulations to Michael Action Smith (@acton) and Andy Moseby. But please, can we have it held above ground next time.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve:
  • Thanks for adding the extra tweets. Next time, let's hope the organisers enable us to Tweet on the night.

  • Thanks for adding the extra tweets. Next time, let's hope the organisers enable us to Tweet on the night.

  • ward36pete

    – US players liked titles/names/game brands they'd heard of
    – Premium Players lifetime 4 months on Jolt
    -MindCandy recent growth 'organic' but spent on cheap TV ads and PPC???
    – Parents love Moshi Puzzle games!
    – TV distribution can be great (Bigpoint)

  • Were you there? Did you see anything that I missed? Add it to the comments.