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Nokia generates 3x as much revenue in China as in the US

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April 23, 2009 |

Writing in the Financial Times today, John Gapper talks about way global brands are increasing rising in the East rather than in the West.

He cites some particularly startling numbers for Nokia: "revenues last year of €5.9bn ($7.7bn, £5.2bn) in China, €3.7bn in India, €2bn in Indonesia and only €1.9bn in the US".

He adds that while much innovation still emerges in the US, particularly Silicon Valley, it is no longer enough to rely on the huge and homogenous domestic market as a competitive advantage, when to succeed as a global business, the US is likely to be only a small part of your business.

The impact of this is already being felt on the games business, and Western developers would do well to factor the Eastern opportunity into their developments.

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