Of course Change4Life doesn’t say reading kills – this is a satirical picture from the Twitterverse. The government and charities behind the Change4Life campaigns know that an anti-reading advertisement would not have resonated with its target audience and would have been deplored by the mainstream press.
And that’s what is so wrong with this whole campaign: scapegoating an entire industry because it is easy to do so does mean it is right to do so, or that it will be effective. How Diabetes UK can say that they are “surprised” at the reaction from gamers and the games industry astounds me.
Thanks to photographer Nick Brickett for the photo.
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