June 2, 2008 | Nicholas Lovell

The FT today published an article discussing 360 degree revenues in the music industry. The industry has come a long way since Beatles-branded chewing gum in the sixties and is now as successful as the football merchandising industry.
Bands have come to see themselves as brands, and frequently sign merchandising deals with promoters to generate substantial extra revenue: some of the sources in the article talk about merchandising revenues of $10 to $40 (£20) per head on a major tour.
Given that games have major brands, is this an area where we can clean up? Or are we just not as cool and brand-worthy as Iron Maiden or New Kids on the Block?

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Categorised in: Opinion

Tagged in: music

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