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  • I just want to be normal #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: give me a chance to feel like I’m among my friends. For a full...

    • Posted 6 years ago
    • 0
  • Six degrees of socialisation

    There is a fundamental misconception of what social play is about and how we can incorporate it into our experience

    • Posted 7 years ago
    • 9
  • [Gamesbriefers] How do I tell my boss he’s wrong about social?

    Question: My boss thinks that all you have to do to make a game social is to add leaderboards. What can I do? Answers: Andy Payne CEO of Appynation Sit down, make a cup of tea and compose...

    • Posted 7 years ago
    • 1
  • Infographic: cross-platform gamer habits

    Arkadium has conducted a modest research study on the habits of ‘cross-platform gamers’ — people who play on Facebook and mobile. The results are detailed in the infographic below. A great deal of attention is given in the infographic...

    • Posted 7 years ago
    • 1
  • Zynga targets Whales, not true fans

    Last week, Patrick O’Luanaigh, CEO of nDreams, wrote a post that gave four reasons why he thinks Zynga has peaked. Reader Clr64 made the following comment: I've recently started playing Adventure World after a long break from...

    • Posted 9 years ago
    • 8
  • A/B testing the title of my guide to making successful social games

    As you may remember, I am writing a book of short, sharp, single ideas to improve your online game. Things like “Sex Sells: Use double entendres to drive sharing and clickthrough” or “Be generous: by giving away currency,...

    • Posted 9 years ago
    • 7
  • Idea explosion #1: sex sells (feedback needed)

    I'm experimenting with the idea of 52 game idea explosions: small, perfectly formed ideas that you can pick up and go - aha, that helps me think of ways of improving my online game (social, mobile, browser,...

    • Posted 9 years ago
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