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  • A/B testing the title of my guide to making successful social games

    As you may remember, I am writing a book of short, sharp, single ideas to improve your online game. Things like “Sex Sells: Use double entendres to drive sharing and clickthrough” or “Be generous: by giving away currency,...

    • Posted 9 years ago
    • 7
  • Idea explosion #1: sex sells (feedback needed)

    I'm experimenting with the idea of 52 game idea explosions: small, perfectly formed ideas that you can pick up and go - aha, that helps me think of ways of improving my online game (social, mobile, browser,...

    • Posted 9 years ago
    • 12
  • 52 games idea bombs

    I've been working on an idea over my holiday. It's for a short, punchy book that will give you 52 ways to improve your free-to-play game. Currently it merges ideas from social games, from free-to-play, from mobile and...

    • Posted 9 years ago
    • 8
  • Why NDAs are not worth the bother

    Chris Dixon wrote a great post on why entrepreneurs with an idea should share it with everyone. He argues that there is very little downside and makes good points that you should read. He ends with a...

    • Posted 11 years ago
    • 4