- ARPDAUPosted 14 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 14 years ago
- Your quick guide to metricsPosted 14 years ago
-
A demolition of GAMIFICATION by Design
Sebastian Deterding is a good speaker and thinker on gamification. He has just posted a comprehensive demolition of Gabe Zichermann’s Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps . Sebastian’s review is worth reading, if...
- Posted 15 years ago
-
50 questions: Should I ever pay to pitch?
Together with Nic Brisbourne of The Equity Kicker / DFJ Esprit, I am writing a series of 50 questions you should ask when raising venture capital. We expect the series to run for a year, after which...
- Posted 15 years ago
-
How to Make Money from Social Games–Book before 21st September to save over £100
I’m running another of my masterclasses on How to Make Money from Social Games on 13th October in Central London. If you enjoy GAMESbrief, it’s a chance to meet the man behind it (that’ll be me) and...
- Posted 15 years ago
-
50 Questions: What are the key terms in a termsheet? (Part 2 of 2)
In this post I will cover the other key economic terms; liquidation preference and anti-dilution, the most important control terms; board structure and protective provisions, and then finish with a few words on exclusivity and cost. ...
- Posted 15 years ago
-
Jagex continues to profit from Free, and pays a whopping £22 million dividend
Last year, I used Jagex as evidence that free pays. (See Free doesn’t work? Try telling that to Jagex making £38m from one free game, RuneScape) I’ve just dug into their accounts again. And it looks as...
- Posted 15 years ago
-
Three ways to market your indie game
There is a battle royal brewing over the best way to market your indie game. Should you learn how to do launch marketing like the big boys? Go all data-centric with metrics-led marketing? Or build a permission...
- Posted 15 years ago
-
The techcrunch guide to freemium
TechCrunch this morning posted a no-nonsense guide to the different business models in freemium, and some common misconceptions that people have about the way freemium works. It’s aimed more at B2B applications than B2C, but it is...
- Posted 15 years ago



