TechCrunch this morning posted a no-nonsense guide to the different business models in freemium, and some common misconceptions that people have about the way freemium works. It’s aimed more at B2B applications than B2C, but it is...

I came in for some pretty heavy flak for my article on the risk to PC gaming that Steam’s de facto monopoly poses. Perhaps the most cogently argued piece came from Andrew at Systemic Babbler (Steam is...

The digital business has not been a major part of Activision's strategy. It has been content to allow Electronic Arts to snap up businesses such as Playfish, Chillingo and PopCap. It has increased its reliance on its...

Getting a strategic investor interested in their business is an exciting moment for entrepreneurs. It provides validation that for the startup. It shows that major corporations have paid attention to – and been impressed by – whatever...

I’ve been running a simple A/B test for the title of my next book over the Bank Holiday weekend. I uploaded four ad groups to Google. All had identical text but the titles were different: The image below shows...

If your pitch documents are written well, and your business idea is a good one, and you are impressive, and you are lucky, and, and, and… then you will hopefully be on the receiving end of a...

This opinion piece is part of a regular series of posts I am writing for Gamasutra. Here I examine the role that video games play in society, and look at how “games as propaganda machines” played into...