- ARPDAUPosted 14 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 14 years ago
- Your quick guide to metricsPosted 14 years ago
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Why I tell the truth
I was mentioned in the Financial Times yesterday, talking about the importance of telling the truth. I also talk about how I didn’t tell the truth when I was a banker: I said what the client wanted...
- Posted 14 years ago
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I hope GREE never wants developers to trust their platform again
Over at PocketGamer.biz, the mobile mavens have been discussing the decision by GREE to shut down its Open Feint service with 4 weeks notice, at the height of the holiday season. Dave Castelnuovo, founder of Bolt Creative...
- Posted 14 years ago
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How many users do you need to test a Facebook app?
At the Social Games Summit last week, Owen O’Donoghue of Facebook was asked how many users do you need to test your game before you start spending money on marketing it. His answer:
- Posted 14 years ago
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Game Development never ends: Free to play design rule 15
A game is never done. The hardest part of making a free-to-play game is finding an engaged audience for your experience. Once you have got those customers, keep offering them more. Use metrics, creative leaps, intuition and...
- Posted 14 years ago
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Six reasons why David Braben’s Kickstarter is exactly the right move
David Braben, one of the two original creators of Elite, the seminal space exploration, trading and combat game first released in 1982, has launched a Kickstarter campaign to create a new version of Elite. Many commentators have...
- Posted 14 years ago
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Forza Horizons, IAP and VG247
VG247 posted a long piece on the IAP on Forza Horizons to ask whether this was a fundamental shift in how single player games are considering microtransactions. I believe so, and said so extensively in the piece....
- Posted 14 years ago
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5 reasons why XCom is the perfect F2P game
Game designer Adam Russell posted a short piece on a his personal blog entitled XCOM Should Have Been Free to Play. The howls of protest reverberating across my Twitter stream were deafening. Some of the milder ones:...
- Posted 14 years ago



