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I hope GREE never wants developers to trust their platform again

By on November 26, 2012

Over at, the mobile mavens have been discussing the decision by GREE to shut down its Open Feint service with 4 weeks notice, at the height of the holiday season. Dave Castelnuovo, founder of Bolt Creative who made PocketGod, is particularly vocal.

He sums up: “Naoki Aoyagi (acting CEO of GREE’s international operations) has made it clear that he can’t be trusted with the future of your app.”He argues it’s not quick (it took three weeks to strip it out from one of their games), the timing is a slap in the face to developers with no time for updates if there is a bug from Christmas, and that the language GREE used in its takedown notice was threatening.

Read the whole discussion at

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: