I am a great believer in the “Keep it Simple” principle. I am often asked which metrics I consider most important. Clients and developers seem to expect me to rattle off a list of dozens, scores, maybe...

I’m about to throw the switch on my new email system. It means that I am moving some subscriber lists around, and trying to make sure that only people who want to get GAMESbrief vie email get...

I believe that every game has a ‘fair average value’ which I’d define as the amount that the average player feels is about right to spend on that game each month. Some players will spend much more,...

Ron Carmel, of World of Goo fame, has written an excellent post on the challenges facing XBLA. He believes that the platform peaked in 2010 from the point of view of developers choosing the platform, that Microsoft...

Brian Baglow, a respected games industry PR and marketing bod, gave a talk to the Scottish chapter of the IGDA entitled “Developer, stop being shit!” If you are a developer who has any interest in not being...

Social Cast’s mobile affairs infographic confirms that the best way to make money from mobile games is through IAP.  Since September 2009, revenue from IAP has soared, while revenue from advertising has remained almost static. With an average IAP...

Undercroft is just one example of a game that is free, with no expectation that it will generate any direct revenue at all. It is a good game with relatively high production values. If you are charging...