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- What’s an impressive conversion rate? And other stats updatesPosted 9 years ago
- Your quick guide to metricsPosted 9 years ago
Latest updates
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The different uses of KPIs and metrics – Making a better game versus raising money or securing a publisherMany games companies struggle with how to use their metrics and Key Performance Indicators...
- Posted 1 month ago
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The UK Games market grew to £7 billion in 2020UK trade body UKIE has put out an infographic capturing the size of the...
- Posted 2 months ago
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Joining Hiro Capital as a Venture SpecialistLast week, we announced that I had joined Hiro Capital as a Venture Specialist....
- Posted 3 months ago
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Understanding Subscriptions
Subscriptions are becoming a common part of the gaming landscape, as Microsoft Games Pass...
- Posted 3 months ago
Get started with our most popular content:
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Dan Cook on Designing Friendships in Videogames
Dan Cook is a great designer, who has designed games...
- Posted 3 years ago
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Is your problem in marketing, or in design?
I’ve been dealing with a number of clients recently who...
- Posted 4 years ago
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Is your player on-ramp better than Facebook’s?
Getting players back into your game regularly is the most...
- Posted 5 years ago
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“Advertising is a tax on the poor”
This amazing talk from NYU Stern professor Scott Galloway covers...
- Posted 5 years ago
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How to manage a soft launch for a free-to-play game
You are putting too many features in your soft launch....
- Posted 5 years ago
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Free-to-play Design, Rule 2: The Starbucks test
This is a critical consideration for any game being designed...
- Posted 9 years ago
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How to make $3,000 per day from advertising in your free-to-play game
At Kiloo, we’ve been experimenting with mobile ad networks since...
- Posted 9 years ago
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