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- What’s an impressive conversion rate? And other stats updatesPosted 7 years ago
- Your quick guide to metricsPosted 7 years ago
Latest updates
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A word about averagesIn service-based games, averages are misleading. Humans tend to understand averages through the lens...
- Posted 2 days ago
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The Session and the On-RampThe Pyramid is a framework for the strategy of your game design. The Session...
- Posted 1 week ago
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Three Design RazorsIn philosophy, a razor is a principle or rule of thumb that allows one...
- Posted 2 weeks ago
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The Core Loop: a motor of retentionWhen I first developed the Pyramid, I used the phrase Base Game, Retention Game...
- Posted 3 weeks ago
Get started with our most popular content:
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Dan Cook on Designing Friendships in Videogames
Dan Cook is a great designer, who has designed games...
- Posted 1 year ago
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Is your problem in marketing, or in design?
I’ve been dealing with a number of clients recently who...
- Posted 2 years ago
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Is your player on-ramp better than Facebook’s?
Getting players back into your game regularly is the most...
- Posted 3 years ago
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“Advertising is a tax on the poor”
This amazing talk from NYU Stern professor Scott Galloway covers...
- Posted 3 years ago
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How to manage a soft launch for a free-to-play game
You are putting too many features in your soft launch....
- Posted 3 years ago
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Free-to-play Design, Rule 2: The Starbucks test
This is a critical consideration for any game being designed...
- Posted 7 years ago
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How to make $3,000 per day from advertising in your free-to-play game
At Kiloo, we’ve been experimenting with mobile ad networks since...
- Posted 7 years ago
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