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  • Spread-title-square
    A comprehensive list of metrics for free-to-play games

    This is a guest post from Shyamal Dave of Mech Mocha, an independent free-to-play studio based in Ahmedabad, India. A decent number of downloads is a good head-start and a very good reason to throw a boat-party...

    • Posted 3 months ago
    • 6
  • Call them back – part 2 of Dating Strategies for Player Retention

    A player may have a great first go-round, but then upon returning to the real world, encounters a multitude of distractions ripe for causing your game to slip from their mind. Forget competition from other games, you’re...

    • Posted 2 years ago
    • 1
  • How to ask someone out: part 1 of Dating Strategies for Player Retention

    As with dating, engaging and retaining players early in the lifecycle is absolutely critical for long-term engagement. In fact, “Early Lifecycle Retention” (defined as the number of sessions played in the 3-7 days following a user’s first...

    • Posted 2 years ago
    • 0
  • How many users do you need to test a Facebook app?

    At the Social Games Summit last week, Owen O’Donoghue of Facebook was asked how many users do you need to test your game before you start spending money on marketing it. His answer:

    • Posted 2 years ago
    • 1
  • DAU/MAU = engagement

    Across the online games world, engagement is a key objective. The more engaged a user is in your game, the more likely they are to spend. If they come back every day, they are more likely to...

    • Posted 3 years ago
    • 13
  • Daily Active Users (DAUs)

    In online games, DAUs has become a bigger focus of attention for game designers than MAUs. This is good for game design, iteration and rapid changes. It is bad for the finance division. It remains difficult to build...

    • Posted 3 years ago
    • 5
  • Facebook changes mean that Cityville lost 20 million mAUS last week

    Glance at the Appdata chart for Cityville and you’d be forgiven for thinking that Zynga had a terrible weekend. MAUs fell from around 75 million to around 55 million on a single day. If you thought the change...

    • Posted 3 years ago
    • 0