- ARPDAUPosted 258 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 300 days ago
- Your quick guide to metricsPosted 352 days ago
Call them back – part 2 of Dating Strategies for Player Retention
A player may have a great first go-round, but then upon returning to the real world, encounters a multitude of distractions ripe for causing your game to slip from their mind. Forget competition from other games, you’re...
- Posted 133 days ago
How to ask someone out: part 1 of Dating Strategies for Player Retention
As with dating, engaging and retaining players early in the lifecycle is absolutely critical for long-term engagement. In fact, “Early Lifecycle Retention” (defined as the number of sessions played in the 3-7 days following a user’s first...
- Posted 155 days ago
How many users do you need to test a Facebook app?
At the Social Games Summit last week, Owen O’Donoghue of Facebook was asked how many users do you need to test your game before you start spending money on marketing it. His answer:
- Posted 184 days ago
DAU/MAU = engagement
Across the online games world, engagement is a key objective. The more engaged a user is in your game, the more likely they are to spend. If they come back every day, they are more likely to...
- Posted 574 days ago
Daily Active Users (DAUs)
In online games, DAUs has become a bigger focus of attention for game designers than MAUs. This is good for game design, iteration and rapid changes. It is bad for the finance division. It remains difficult to build...
- Posted 581 days ago
Facebook changes mean that Cityville lost 20 million mAUS last week
Glance at the Appdata chart for Cityville and you’d be forgiven for thinking that Zynga had a terrible weekend. MAUs fell from around 75 million to around 55 million on a single day. If you thought the change...
- Posted 582 days ago
Are consumers falling out of love with Facebook games? Engagement with Facebook Games Has fallen 25% since December 2010
I’ve been doing some analysis of Facebook games over the past year. In particular, I’ve been looking at the engagement rate (DAU/MAU) for Facebook games. Between December 2010 and September 2010, engagement has fallen by around 25% for...
- Posted 610 days ago