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Free-to-Play Game Forecasting Spreadsheet

Improve the revenue of your online game
The GAMESbrief free-to-play games spreadsheet is a simple but powerful way of maximising revenue from an online game. This forecasting tool monitors six key metrics to identify what obstacles are holding your game back. To learn more about how to use the free-to-play games spreadsheet, read on:
- Improve your revenue with the GAMESbrief free-to-play game forecasting spreadsheet
- Monthly Active Users
- Daily Active Users (DAUs)
- DAU/MAU = engagement
- Retention rate, churn and duration
- Conversion rate
- Whales, Dolphins and Minnows – the beating heart of a free-to-play game
- ARPPU in freemium games
- What share does the platform take?








