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Design rules for free-to-play games

Designing a successful free-to-play game is different to designing a successful paid-for console game. In the same way that the moving picture industry had to adapt to the transition from the cinema to the television, so game designers will have to adapt to the new way of making money from games.
F2P-design-rules-thumb
These design rules are drawn from my work on dozens of games with many different game studios over the past two years. They are not set in stone, nor does every game have to pass them all. Read them, adapt them for your own use, and improve.

And let me know. I would love it if you would share with the GAMESbrief community how you adapted these rules to make a successful free-to-play game.

Rule 1: Make it Fun

Rule 2: The Starbucks Test

Rule 3: Come for a minute, Stay an hour

Rule 4: Build complexity in Layers

Rule 5: Be Evergreen

Rule 6: Generosity

Rule 7: Be Free forever

Rule 8: Make it easy to spend One dollar

Rule 9: Make it possible to spend One hundred dollars

Rule 10: Have Pizzazz, not polish

Rule 11: No tutorial

Rule 12: No failure

Rule 13: Sell Emotion, not content

Rule 14: Experiment and learn

Rule 15: Never stop developing