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  • In-app merchandising: a new way to monetise

    We’d like to emphasise an almost untapped third source: merchandising. For many of us, it’s still (almost) zero but for some others, such as Rovio, it’s 45 % of their income… which means there is definitely room...

    • Posted 11 years ago
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  • Is HTML5 your best bet for monetisation?

    With native apps, the business frameworks and monetisation tools are often tied to the system supported by the OEM

    • Posted 11 years ago
    • 1
  • An analytical framework for brand advertising in mobile games

    This is a guest post by Kristian Segerstrale of Initial Capital, originally published on their blog. Initial Capital work with many game companies, ranging from stealth mode yet-to-launch companies to global stars like Supercell. A common theme...

    • Posted 11 years ago
    • 4
  • [Gamesbriefers] Is GTAV peak oil?

    GTA has made $1 billion in the first week. But from here on in, we have two console generations to support at the same time that mobile/casual/tablet and so on is taking off. Is GTA V the...

    • Posted 11 years ago
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  • Infographic: cross-platform gamer habits

    Arkadium has conducted a modest research study on the habits of ‘cross-platform gamers’ — people who play on Facebook and mobile. The results are detailed in the infographic below. A great deal of attention is given in the infographic...

    • Posted 11 years ago
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  • Apps, relationships and the nature of money

    On Wednesday this week, panellists at the Mobile Beat conference lamented the fact that Google had too few credit card details on file to monetise their users well. One day later, I got an email offering me...

    • Posted 11 years ago
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  • Better freemium design | Motor World: Car Factory

    This is a guest post from consultant Ben Sipe crossposted from his blog As a Game & Monetization Consultant I’m constantly playing mobile games. I tried to play every game that popped up into the Top 100...

    • Posted 11 years ago
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