- ARPDAUPosted 13 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 14 years ago
- Your quick guide to metricsPosted 14 years ago
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Social proof – the Minecraft way to €120,000 of sales in a single day
Minecraft is going crazy. In the last 24 hours, there were 31,616 registrations, and 11,887 sales. That’s a staggering 37.5% conversion rate and, at €9.95 per copy, revenue of €118,275. In a single day. This page is...
- Posted 15 years ago
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To those arguing about marketing vs creativity: Marketing IS creativity
On Friday, Stew Hogarth kicked off a debate on Twitter. It focused on whether product or marketing was more important, with Stew making an impassioned case that if you don’t have any money, the product is the...
- Posted 15 years ago
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How to make me write about “Yet another farming game”
On Wednesday, I got a press release entitled “Hey look, a new farming game”. The initial paragraph read: “Dear Team at Games Brief, We know what you’re thinking, “Sweet baby Jesus in heaven, not another farming game!”...
- Posted 15 years ago
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Brian Mitsoda has what he wishes for, if only he looked a little bit harder
Earlier this month, Tom Jubert put up a guest post: an interview with Brian Mitsoda, narrative designer on Vampire:the Masquerade – Bloodlines and alumnus of Black Isle, Obsidian and Troika. In it, Brian said: “I completely understand...
- Posted 15 years ago
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Stupid, stupid, stupid. The Good Old Games publicity screw-up
This week, Good Old Games put its foot in its mouth and pulled the trigger. On Sunday, news spread across the web that the Good Old Games (or GoG) website was down. The site, which offers DRM-free...
- Posted 15 years ago
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And you thought the advertising market was complicated
This chart from advertising “yield optimisation platform” Improve Digital shows the make-up of the online advertising industry. That’s a lot of business types. And a lot of companies. It’s a complicated world. If you want to make...
- Posted 15 years ago
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Do whales exist in the digital distribution of product-style games too?
More on whales, I’m afraid. This week, a lot of hoohah has been made about NPD reporting that digital sales of PC games have overtaken boxed product sales in the US. At the same time, the fatfoogoo...
- Posted 15 years ago



