In the wake of the recent spate of formerly subscription-based MMOs adopting a free-to-play model (City of Heroes, LEGO Universe, Age of Conan, LOTRO), MCV asked me to answer some questions on why this model works so...

If your customer acquisition cost is $1, you can't make money charging $0.99 for your game. The key is to change your thinking. Think of your game as the top of your sales funnel, not the bottom.

I’ve been working on a number of games over the past two years, but only a few (such as Stronghold Kingdoms and the Aurora space in PlayStation Home) have been launched yet. I’m really pleased that Beauty...

Just when I thought things would be simple, clear, or easy to understand, the last two weeks come along and completely dumbfound me. Hard Lines came out on the 9th June. That first week was a rollercoaster, ending...

This post originally appeared in the Digital Content Monetization newsletter and is reproduced by kind permission. You can find further posts under the DCM tag. Earlier this week, I gave a lecture to 25 students on a...

This week (and for the next two of his columns), Nic is focusing on how to get your business down in writing to maximise your chances of a productive meeting with investors. Like Nic, I am a great...

Yesterday, GAME Group shares jumped 15.5%, apparently sparked by a rumour that Gamestop was considering a bid. I have no information or opinion on whether or not that bid is imminent or likely. I am more interested...