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  • A-PvP-grafic-300x170
    PvP could increase game revenue by 510%

    This post originally took a different form as a longer guest post. However, after publishing we learned that the content was largely taken from a presentation by Kongregate. We’ve changed the post to reflect the source of...

    • Posted 2 months ago
    • 1
  • Show me my friends #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: make sure I feel like I’m with friends when I’m playing your game. For...

    • Posted 2 months ago
    • 0
  • How many days can you retain a player?

    I’ve been watching a number of different games take different approaches to daily rewards. Some offer a bonus for coming back. Some offer escalating bonuses. Some give you a spin of a wheel to win a prize,...

    • Posted 5 months ago
    • 3
  • Spread-title-square
    A comprehensive list of metrics for free-to-play games

    This is a guest post from Shyamal Dave of Mech Mocha, an independent free-to-play studio based in Ahmedabad, India. A decent number of downloads is a good head-start and a very good reason to throw a boat-party...

    • Posted 5 months ago
    • 6
  • PocketStarships_Screenshot_1
    How Pocket Starships builds retention

    Deputy Editor Zoya Street recently spoke with Lars Koschin of Spectacle Games, developer of Free-to-Play mobile MMO Pocket Starships, to understand how they design games to hit the elusive ‘midcore’ sweet spot. Mid-core is a much-loved buzzword...

    • Posted 6 months ago
    • 2
  • I just want to be normal #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: give me a chance to feel like I’m among my friends. For a full...

    • Posted 6 months ago
    • 0
  • We’re not good at delayed gratification #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: carefully balance the friction in your game, and don’t create excessive churn in pursuit...

    • Posted 6 months ago
    • 0