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  • We’re not good at delayed gratification #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: carefully balance the friction in your game, and don’t create excessive churn in pursuit...

    • Posted 1 week ago
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  • Fabzat lets users buy custom 3D-printed goods
    In-app merchandising: a new way to monetise

    We’d like to emphasise an almost untapped third source: merchandising. For many of us, it’s still (almost) zero but for some others, such as Rovio, it’s 45 % of their income… which means there is definitely room...

    • Posted 5 months ago
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  • Massimiliano Silenzi photo1
    Is HTML5 your best bet for monetisation?

    With native apps, the business frameworks and monetisation tools are often tied to the system supported by the OEM

    • Posted 5 months ago
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  • FlickrCC image by Claudia Regina
    Google Play leads iOS for downloads, and other market data

    We’ve made another small update to our benchmark data pages, with new figures on how games big and small acquire, retain and monetise their users. Plus, we’ve added some new information about how Android and iOS compare...

    • Posted 6 months ago
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  • Shared under a CC license by James Vaughan on Flickr
    Retail Principles for Free-to-Play Games

    Retailing is an old skill that is constantly developing over time. Today’s retail experts have had to master new skills such as consumer psychology often referred to as behavioral economics.

    • Posted 7 months ago
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  • Ionage_1
    Improving Freemium Design – Ionage

    This is a guest post by Ben Sipe. If you have a game that you’d like featured on the IFD series just fill out the form here. If you’d like to talk about this or any other games...

    • Posted 9 months ago
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    Latest data added to our free-to-play benchmarks

    Games are among the easiest mobile apps to monetise, but other apps are finding it easier and easier to generate revenue. Users are increasingly comfortable spending money on mobile devices, and their engagement is high enough that...

    • Posted 9 months ago
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