- ARPDAUPosted 2 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 3 years ago
- Your quick guide to metricsPosted 3 years ago
MOBAs, TV advertising and ethical free-to-play
Mobile battle arena card game, Heroes Charge, just launched superfan feature “Legendaries”, giving their elite players a unique set of rewards for their time and money spent in-game. They have also launched a mutimillion-dollar TV ad campaign recently –...
- Posted 2 months ago
Why did this fun, polished game fail to hit the top grossing?
This is a guest post from Anthony Gowland Seriously is a company formed from a bit of a mobile gaming dream team. A couple of months ago when Best Fiends, their first game, had just released I...
- Posted 3 months ago
Don’t nag me #f2ptoolbox
The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: don’t push me to spend money in your game before I’m ready. For a...
- Posted 6 months ago
The First 48 Hours: How to know NOW if you’ve got a hit or are DOA
A guest post from Jon Walsh of Fuse Powered based on a talk given at Casual Connect Although the common consensus is that you should collect metrics for at least 30 days before drawing any major conclusions...
- Posted 7 months ago
Spend like the world is watching #f2ptoolbox
The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: give high-spenders an audience of admirers. For a full explanation, see the complete book: available...
- Posted 8 months ago
A comprehensive list of metrics for free-to-play games
This is a guest post from Shyamal Dave of Mech Mocha, an independent free-to-play studio based in Ahmedabad, India. A decent number of downloads is a good head-start and a very good reason to throw a boat-party...
- Posted 9 months ago
How Pocket Starships builds retention
Deputy Editor Zoya Street recently spoke with Lars Koschin of Spectacle Games, developer of Free-to-Play mobile MMO Pocket Starships, to understand how they design games to hit the elusive ‘midcore’ sweet spot. Mid-core is a much-loved buzzword...
- Posted 10 months ago