- ARPDAUPosted 260 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 302 days ago
- Your quick guide to metricsPosted 354 days ago
[Gamesbriefers] How much friction should there be in F2P games?
When designing F2P games, how do you decide how much “friction” to build into the game to drive monetisation without hurting retention, and who has done it well?
- Posted 123 days ago
Keys to Successful Mobile Game Advertising
Being bombarded by banners and detoured to sign up for a Netflix account simply isn’t good for anyone’s in-game experience. But seriously, ads don’t have to be so nauseating. Here are five tips to give your players...
- Posted 126 days ago
In-game messaging and the science of listening
The art of successful monetisation lies in the Science of Listening. Listening to your players and using that data to create the right messaging strategy is a true science that many publishers and developers are yet to...
- Posted 178 days ago
Are free-to-play experts the new games writers?
I was complaining to a friend the other day about the attitude that many AAA developers seem to have towards free-to-play and paymium design, to retention and monetisation, to cross-promotion. A games writer “It’s like they think...
- Posted 196 days ago
ARMing yourself at Login 2012
Acquisition, retention and monetisation dominate discussions about free-to-play gaming, and Login conference 2012 was no exception.
- Posted 232 days ago
The challenges of porting a PC game to iPad
The PC is undeniably a great place to start out as an indie dev. Its open nature, coupled with a vast pre-existing knowledge base, make it an ideal platform to create and market innovative titles. However, once a...
- Posted 248 days ago
[Gamesbriefers] Can narrative-led games be free-to-play?
If free-to-play becomes the dominant business model for platforms that encourage longer play times and less 'snacking' (such as consoles or PC), how can rich, 8+ hour single-player narrative games (such as Half-Life 2, Tomb Raider or...
- Posted 252 days ago