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  • “Economy of favours” – in praise of SF’s indie cliques

    “I don’t know a lot of people who went indie because they wanted to do PR” Being an indie game developer means being responsible for much more than just designing a game: you could find yourself having...

    • Posted 4 years ago
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  • Why do people care about your game?

    Some thoughts on the intersection between design and marketing from Zoya Street. For more, see the previous post in this series, What Kind of a Relationship is This? Marketing and game design are not entirely separate from...

    • Posted 4 years ago
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  • Free advice on your indie games business

    If you’re trying to solve a problem with your indie games business, then you’d probably love to get some free advice from an experienced consultant. Today we’re offering just that.

    • Posted 5 years ago
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  • Confessions of a failed indie developer

    At the Develop Conference in 2011, Sean Murray of Hello Games was the keynote speaker for the Indie Dev Day. One key point he made was that we hear a lot about the successful indie developers, but...

    • Posted 5 years ago
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  • Dealing with online bullying and public criticism

    Following Phil Fish’s dramatic retreat from online communication, I’ve been reflecting on one particular point that came out of the discussion about his problems. Many people say that ‘trolls’ are an inevitable part of the digital landscape,...

    • Posted 5 years ago
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  • Networking guilt and indie biz dev

    Someone has watched one of my awfully structured, poorly presented and foul mouth filled talks and asked me to put word to virtual paper and do a blog post. I am very grateful for this opportunity and...

    • Posted 5 years ago
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  • An Indie Perspective: Implementing and Evolving the F2P Design Pattern

    I’m not a fan of energy bars or other ‘negative’ mechanics where a player pays to remove an arbitrary barrier to playing the game. I have no doubt that these are effective techniques for improving monetisation but...

    • Posted 5 years ago
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