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Home   >   Articles posted by Zoya Street
  • CC image by Anthony Kelly
    How bad is IAP abuse in children’s apps?

    We know that it is easy for unsupervised children playing with iOS devices to buy items in games with their parents’ billing information. Mark Sorrell recently criticised Playmobil Pirates for the aggressive way that it pushes its...

    • Posted 35 days ago
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  • RidiculousFishing
    Hey Vlambeer: you CAN sell IAPS without selling your soul

    In this post, Deputy Editor Zoya Street shares an opinion on free-to-play in indie games. I love Ridiculous Fishing. It’s a charismatic, unpretentious game with a beautiful aesthetic and a core loop that can’t fail to put...

    • Posted 85 days ago
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  • Spread-title-square
    ARPDAUs, conversion rates and other new datapoints

    I’ve been busy updating Gamesbrief’s Free-to-Play Spreadsheet benchmark pages with new data. I collect these figures whenever I can to help you to sanity check the predictions you make with our free forecasting tool. Anybody can download the...

    • Posted 100 days ago
    • 1
  • CC image by Leonardo Pallotta
    What happens in a Gamesbrief masterclass?

    We're running a Gamesbrief Business Masterclass before GDC in San Francisco this March. Nicholas's masterclasses come highly recommended, but because of work on The Curve there has been less time available to run them, so this is...

    • Posted 134 days ago
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  • SF-masterclass
    Masterclasses in San Francisco

    Nicholas Lovell will run the Gamesbrief business masterclass in San Francisco shortly before GDC. We'd love for you to join us.

    • Posted 140 days ago
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  • Keys to Successful Mobile Game Advertising

    Being bombarded by banners and detoured to sign up for a Netflix account simply isn’t good for anyone’s in-game experience. But seriously, ads don’t have to be so nauseating. Here are five tips to give your players...

    • Posted 152 days ago
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  • Mobile apps data challenge

    How well do you know your industry? Care to test your knowledge of users, platforms and market leaders? To help you get your facts and figures right, Taptica have shared this data challenge with us. See if...

    • Posted 159 days ago
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