- ARPDAUPosted 2 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 2 years ago
- Your quick guide to metricsPosted 3 years ago
Who is undervaluing social play?
New data released by Everyplay suggests that the most lucrative users in mobile gaming are generally male over female, and 35–44 year olds over other age groups. You also see higher spending among players of competitive games...
- Posted 6 days ago
Subway Surfers has more monthly players than League of Legends, and other new stats
Deputy Editor Zoya Street has added another round of updates to the spreadsheet stats pages, including some data on player numbers that might surprise you. You’ll find links below to the pages where we gather benchmark data...
- Posted 1 month ago
Novelty is the key to attention
In this fantastic talk, Chelsea Howe discusses player engagement and the attention economy. How do you keep players coming back to your game for months on end? She gives a number of practical examples, alongside some design theory...
- Posted 2 months ago
“Economy of favours” – in praise of SF’s indie cliques
“I don’t know a lot of people who went indie because they wanted to do PR” Being an indie game developer means being responsible for much more than just designing a game: you could find yourself having...
- Posted 2 months ago
Why do people care about your game?
Some thoughts on the intersection between design and marketing from Zoya Street. For more, see the previous post in this series, What Kind of a Relationship is This? Marketing and game design are not entirely separate from...
- Posted 3 months ago
“The platform itself doesn’t have any value” – why games were crucial to GREE’s success
Zoya Street interviewed Eiji Araki, Vice President of social games at GREE, as part of his research for the book on the history of mobile games that he is currently crowdfunding. In this extract from that interview,...
- Posted 4 months ago
Slingo’s 19-year history shows how casual game design has developed
Deputy Editor Zoya Street demoed the latest version of Slingo at Casual Connect last week, and decided to learn more about this casual classic’s infernal history. I’m told that Slingo began as the basement project of a...
- Posted 5 months ago