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    “The platform itself doesn’t have any value” – why games were crucial to GREE’s success

    Zoya Street interviewed Eiji Araki, Vice President of social games at GREE, as part of his research for the book on the history of mobile games that he is currently crowdfunding. In this extract from that interview,...

    • Posted 1 week ago
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  • Slingo’s 19-year history shows how casual game design has developed

    Deputy Editor Zoya Street demoed the latest version of Slingo at Casual Connect last week, and decided to learn more about this casual classic’s infernal history. I’m told that Slingo began as the basement project of a...

    • Posted 4 weeks ago
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  • Support a history of mobile games

    Hey. Zoya here. When I’m not working at Gamesbrief, I’m usually doing historical and critical writing about games, either independently or with magazines like Hyper (Australia) and Comics and Gaming (Canada). I’ve written one book about the Dreamcast,...

    • Posted 1 month ago
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    What kind of a relationship is this?

    Some thoughts on the intersection between game design and marketing from Deputy Editor Zoya Street.  Some relationships are a flash in the pan. I’m not just talking about romances; even a friendship can be a passionate affair...

    • Posted 1 month ago
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    Tiga report on funding looks like a very useful resource

    TIGA, the UK-based network for developers and digital publishers has this week launched a new in-depth report produced with Google, about funding sources for games companies. It’s split into two parts: a developer survey, and a step-by-step guide to accessing the...

    • Posted 2 months ago
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  • Creative Commons image shared by Ianare on Wikimedia
    Some thoughts on ‘snacking’

    This is an extract from Zoya Street’s new book Delay: Paying Attention to Energy Mechanics. You can get it at In March 2006, David Gosen had spent a year as acting CEO of a mobile games...

    • Posted 2 months ago
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    How Social Point designs its games for high retention

    Deputy Editor Zoya Street recently spoke with Horacio Martos, CEO of Spanish developer Social Point, about how they design games for high retention. It’s always been said that things change fast in mobile games, and Horacio Martos...

    • Posted 3 months ago
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