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  • FlickrCC Jamie McCaffrey
    Understanding games designed for retention

    From Deputy Editor Zoya Street Free-to-play games are designed differently. Unlike pay-up-front games, they’re not designed just to dazzle you for a short while and then fade away to nothing more than a memory. They’re not designed...

    • Posted 5 days ago
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    Retention design in different cultures: know your players

    Deputy Editor Zoya Street recently caught up with Ray Livingston, head of product marketing at Bigpoint, to talk about how their approach to free to play game design has moved forward with the development for Dark Orbit...

    • Posted 6 days ago
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    Rational whales

    Posted by Deputy Editor Zoya Street Earlier this week, reported on a study done at Ubisoft into the behaviour of their whales. I think that the results won’t surprise anyone who has a good relationship with...

    • Posted 1 week ago
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  • Conversion rate from lite to premium

    This extremely useful infographic contains all kinds of interesting data about the success of The Room and The Room Two. These points are particularly interesting: 12% conversion rate from lite to premium iOS dominates their sales figures...

    • Posted 1 month ago
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  • FlickrCC William Hook
    Game patterns: UI inspiration for mobile games

    Adam Siton got in touch to tell me about his new site, It’s a collection of UI design examples from mobile games that I think you might find useful. His introduction to the project is cross-posted...

    • Posted 2 months ago
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  • FlickrCC Hamed Saber
    Your resolutions in 2014: an open call for guest posts

    As Raph Koster wrote in a recent blog post, writing publicly about your development experience is an important part of finding connections in the industry. It’s self-promotion, and at its best, it is an uncynical act of...

    • Posted 3 months ago
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  • Neverwinter's Fawn of Shiallia
    The magic of Christmas and the power of prayer

    Deputy Editor Zoya Street looks at some of the ways that Perfect World’s MMO Neverwinter retains and converts I pray every day. Actually, it’s called ‘invocation’, but it’s basically prayer: I offer my body to my goddess,...

    • Posted 3 months ago
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