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  • Flow_theory
    Novelty is the key to attention

    In this fantastic talk, Chelsea Howe discusses player engagement and the attention economy. How do you keep players coming back to your game for months on end? She gives a number of practical examples, alongside some design theory...

    • Posted 2 days ago
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  • CC image by Frits Ahlefeldt-Laurvig
    “Economy of favours” – in praise of SF’s indie cliques

    “I don’t know a lot of people who went indie because they wanted to do PR” Being an indie game developer means being responsible for much more than just designing a game: you could find yourself having...

    • Posted 3 weeks ago
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  • FlickrCC by Floeschie
    Why do people care about your game?

    Some thoughts on the intersection between design and marketing from Zoya Street. For more, see the previous post in this series, What Kind of a Relationship is This? Marketing and game design are not entirely separate from...

    • Posted 2 months ago
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  • gree-logo-250-250
    “The platform itself doesn’t have any value” – why games were crucial to GREE’s success

    Zoya Street interviewed Eiji Araki, Vice President of social games at GREE, as part of his research for the book on the history of mobile games that he is currently crowdfunding. In this extract from that interview,...

    • Posted 2 months ago
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  • Slingo’s 19-year history shows how casual game design has developed

    Deputy Editor Zoya Street demoed the latest version of Slingo at Casual Connect last week, and decided to learn more about this casual classic’s infernal history. I’m told that Slingo began as the basement project of a...

    • Posted 3 months ago
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  • Support a history of mobile games

    Hey. Zoya here. When I’m not working at Gamesbrief, I’m usually doing historical and critical writing about games, either independently or with magazines like Hyper (Australia) and Comics and Gaming (Canada). I’ve written one book about the Dreamcast,...

    • Posted 3 months ago
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  • Flickr CC
    What kind of a relationship is this?

    Some thoughts on the intersection between game design and marketing from Deputy Editor Zoya Street.  Some relationships are a flash in the pan. I’m not just talking about romances; even a friendship can be a passionate affair...

    • Posted 4 months ago
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