- ARPDAUPosted 2 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 2 years ago
- Your quick guide to metricsPosted 2 years ago
Understanding games designed for retention
From Deputy Editor Zoya Street Free-to-play games are designed differently. Unlike pay-up-front games, they’re not designed just to dazzle you for a short while and then fade away to nothing more than a memory. They’re not designed...
- Posted 5 days ago
Retention design in different cultures: know your players
Deputy Editor Zoya Street recently caught up with Ray Livingston, head of product marketing at Bigpoint, to talk about how their approach to free to play game design has moved forward with the development for Dark Orbit...
- Posted 6 days ago
Posted by Deputy Editor Zoya Street Earlier this week, GI.biz reported on a study done at Ubisoft into the behaviour of their whales. I think that the results won’t surprise anyone who has a good relationship with...
- Posted 1 week ago
Conversion rate from lite to premium
This extremely useful infographic contains all kinds of interesting data about the success of The Room and The Room Two. These points are particularly interesting: 12% conversion rate from lite to premium iOS dominates their sales figures...
- Posted 1 month ago
Game patterns: UI inspiration for mobile games
Adam Siton got in touch to tell me about his new site, game-patterns.com. It’s a collection of UI design examples from mobile games that I think you might find useful. His introduction to the project is cross-posted...
- Posted 2 months ago
Your resolutions in 2014: an open call for guest posts
As Raph Koster wrote in a recent blog post, writing publicly about your development experience is an important part of finding connections in the industry. It’s self-promotion, and at its best, it is an uncynical act of...
- Posted 3 months ago
The magic of Christmas and the power of prayer
Deputy Editor Zoya Street looks at some of the ways that Perfect World’s MMO Neverwinter retains and converts I pray every day. Actually, it’s called ‘invocation’, but it’s basically prayer: I offer my body to my goddess,...
- Posted 3 months ago