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Mind Candy signals that the kids market for games is too tough, even for them
Mind Candy has just stated that they are pulling out of the kids space, because it’s too tough. Speaking to GamesIndustry.biz, founder and ex-CEO* Michael Acton Smith said “The competition is immense. Kids just don’t want to...
- Posted 9 years ago
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Does Michael Acton Smith stepping aside as CEO at Mind Candy mark the end of the company behind Moshi Monsters?
News broke today that rockstar entrepreneur Michael Acton Smith is stepping aside as CEO of Mind Candy, the company behind kids’ brand Moshi Monsters. “I love this company, I’m obsessed with it but Mind Candy is a...
- Posted 10 years ago
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Trick or treat: The trouble with Mind Candy
I like Mind Candy very much, and I hope it will become the British Disney. I am, unfortunately, not convinced that it will. A confluence of issues are causing headaches for the company, and it needs to...
- Posted 11 years ago
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Journalists: Mind Candy has not made $250 million in revenue from merchandising
Mind Candy, the great British success story that makes Moshi Monsters, is 5 today. It is marvellous achievement by Michael Acton Smith, Davinia Knowles and the many talented people past and present who have contributed to its...
- Posted 11 years ago
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Is this Moshi Monster’s moment of maximum peril?
Moshi Monsters is on a roll. 38 million registered users. A line of plush toys expected to gross £100 million of revenue in 2011.* Rumours of movie deals or TV spin-offs. So why am I so worried?
- Posted 13 years ago
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Is Moshi Monsters’ Mind Candy preparing an IPO?
Is Moshi Monsters considering an IPO? The evidence of their most recent marketing campaign suggests that it might be imminent.
- Posted 14 years ago
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Ten games businesses that are blessed
Last week, I wrote a post entitled Ten games businesses that are doomed. I got a lot of feedback, much of the “you’re very brave” variety. I had to defend my reasons for posting, and I was...
- Posted 14 years ago