Last week, I wrote a post about a new big monetisation banner that popped up when I returned to Zynga’a Cityville. I wondered if it was a last-ditch attempt to get me to spend money (although I...

I logged in to Cityville on Sunday doing some research for a new book idea I’m working on. (More about that soon). I haven’t played for months, and as I cleared withered crops and collected some ancient...

Want to know how to make money from social games? How to get customers and, more importantly, keep them? Want to learn the proven psychological techniques that game designers use to keep players playing (and spending) day...

Building a sustainable online business is tough. There are so many aspects from getting customers to serving them to making money from them that it can be very easy to be overwhelmed by all of the ideas...

I sometimes get companies saying to me words to the effect of: “We’ve just launched our game and it only has 1,000 users. It’s a DISASTER.” And I say to them.: “It may be a disaster. It...

Rupert Murdoch has taken aim at Google for “stealing his content”. Google has riposted by saying that news content “is not a big part of how we generate revenue”. Observers have argued that Murdoch doesn’t get the...

Do you really understand the business model of your online game? Are you focusing on it with laser-like precision? If not, you may be wasting time and money on dead-end strategies. A recent article on Venturebeat got...